LP Landing page marketing
In Internet marketing , landing page is the webpage after potential users clicking on ads or using search engine. Normally this page will display the extended content that associate with the ADs they click or the results link they search and search engine should be optimized for a Specific keyword or phrase on this page.
In Pay Per Click(PPC) , Landing pages can measure the effects of different ads using different customizations. By adding parameters to the website, marketers can measure the effectiveness of relevant ads by counting the hits of relevant parameters.
Three key elements of website operation——capture(get people to visit your site or landing page) , transform(Convince them to do what you want , can be click , register , or purchase) and maintain(Deepen the relationship with customers and improve their lifetime value). Landing pages are particularly important if you want high conversion rate.